Read The Story Factor (2nd Revised Edition) by Annette Simmons Free Online
Book Title: The Story Factor (2nd Revised Edition)|
The author of the book: Annette Simmons
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Format files: PDF
The size of the: 657 KB
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Reader ratings: 7.7
Edition: Basic Books
Date of issue: April 4th 2006
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This edition has been updated with a bonus chapter, new techniques, and new stories. The author reminds us "that the oldest tool of influence is also the most powerfu. Showcasing over a hundred examples of effective storytelling drawn from the front line of business and government, as well as myths, fables, and parables from around the world she illustrates how story can be used to persuade, motivate and inspire in ways that cold facts, bullet points, and directives can't.
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Read information about the authorAnnette Simmons is a vibrant keynote speaker, consultant and author of four books: The Story Factor named as one of The 100 Best Business Books of All Time, Whoever Tells the Best Story Wins , A Safe Place for Dangerous Truth (AMACOM, 1998), and Territorial Games: Understanding and Ending Turf Wars at Work.
Annette started with a business degree from Louisiana State University in 1983, spent ten years in Australia in international business, attained a M.Ed. from NC State in 1994 and started Group Process Consulting in 1996. Annette is surprisingly honest, ferrets out hidden opportunities, joyfully takes risks and tells a good story.
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